Leadership Team
Our leadership team brings together over 15 years of real-world cannabis experience, led by seasoned dispensary operators who have mastered retail operations, compliance, and customer engagement across the U.S., Canada, and multiple international markets since the early days of legalization.
We are powered by extraction scientists with deep analytical and pharmaceutical expertise, bringing global perspectives to product development and ensuring every process meets the highest standards of safety, precision, and consistency. Supporting this foundation is our specialized group of technical writers, architects, and MEP engineers—each with more than a decade in the cannabis space and experience delivering compliant, scalable, and efficient facilities throughout North America and abroad.
Mission Statement
At Greensmith Cannabis Consulting, our mission is to empower operators with the knowledge, strategy, and technical expertise needed to build compliant, efficient, and profitable cannabis businesses. We combine industry-leading experience with data-driven solutions to support every stage of the supply chain—from retail and extraction to facility design and operational optimization. Our goal is to provide clients with transparent guidance, world-class support, and a clear path to sustainable long-term success.
Vision Statement
Our vision is to elevate the global cannabis industry by setting new standards for operational excellence, product quality, and responsible business practices. We strive to be the premier consulting partner for emerging and established operators, driving innovation and helping shape the future of cannabis through efficient design, cutting-edge science, and strategic leadership. We envision a world where cannabis businesses thrive through integrity, education, and intentional, scalable growth.
Core Values
Greensmith is built on a foundation of integrity, transparency, and technical excellence. We value precision in everything we do—whether it’s compliance, science, design, or operations—and we are committed to providing honest, unbiased guidance that always puts the client first. Collaboration, innovation, and accountability drive our team, ensuring we deliver solutions that are not only compliant and efficient but built to stand the test of time.
From Our Founder
Unlock Your Cannabis Potential
Ellis Smith is a leading expert in cannabis cultivation and business operations, bringing over 15 years of cannabis consulting experience and more than 20 years in horticulture. He has overseen the design and buildout of more than 3.5 million square feet of cultivation facilities worldwide, helping operators implement efficient, compliant, and scalable systems. Ellis is recognized for his ability to integrate advanced cultivation technologies with sustainable practices to maximize yields and operational performance. His deep industry knowledge, hands-on approach, and visionary leadership have made him a trusted partner to cannabis companies seeking to elevate their production and profitability.
Quality Systems & cGMP/EU-GMP Specialist
Unlock Your Cannabis Potential
Alex Hearding is a leading expert in cannabis quality, safety, and risk management with more than 15 years of experience supporting cultivation, extraction, and manufacturing operations across the U.S. He specializes in building compliant, audit-ready systems aligned with FDA cGMP, EU-GMP, ISO 9001, HACCP, and industry best practices.
Alex partners with GreenSmith to provide advanced QMS development, cGMP/EU-GMP implementation, and operational readiness support for operators seeking to elevate product quality and meet domestic and international standards.